Facebook & Instagram Campaign Management for Measurable Outcomes
Meta Ads put your business in front of people on Facebook and Instagram—audience-based, not search-based. Professional management requires audience strategy, creative testing, funnel alignment, and conversion tracking. At BlendLab, we manage Meta campaigns for businesses in Dubai and across the UAE—healthcare, real estate, e-commerce, beauty, events, and more—with a focus on measurable ROI.
Meta Ads management is the planning, setup, optimization, and ongoing tracking of paid campaigns on Meta platforms—Facebook, Instagram, Messenger, and Audience Network.
Every campaign is tied to measurable business outcomes—not just reach.
Self-managed Meta campaigns often underperform. Professional management addresses common gaps.
We implement structured campaigns with clear funnel stages, audience strategy, proper Pixel and CAPI tracking, and ongoing creative and budget optimization. Budget is allocated to what drives measurable results.
We manage campaigns across the full funnel—from awareness to conversion.
Reach and brand exposure. CPM-focused. Top of funnel.
Traffic, engagement, video views. Lead gen. Mid-funnel.
Leads, sales, bookings. CPA and ROAS. Bottom of funnel.
E-commerce. Product catalog. Sales optimization.
Video, short-form. Stories placement. High engagement.
What we deliver as part of Meta Ads management.
We work with all major Meta ad formats.
How we manage your Meta Ads campaigns:
Define goals, audience, budget, and funnel stage. Review competitor creative and audience overlap.
Custom audiences, lookalikes, interest-based, retargeting. Segment by funnel stage.
Content types, formats, messaging. A/B test plans. Asset production guidance.
Campaign structure, bidding, placements. Advantage+ or manual where appropriate.
Meta Pixel, Conversion API. Event setup. CRM integration for lead attribution.
Go live. Monitor performance. Optimize audiences, creative, and budget based on data.
Monthly reports and regular strategy reviews keep you informed.
Campaigns integrate with your analytics and business systems.
Conversion tracking.
Attribution and reporting.
Choosing the right approach for your business.
| Criteria | Self-Managed / DIY | Professional Management |
|---|---|---|
| Strategy | Often trial-and-error | Structured, funnel-aligned approach |
| Audience | Basic interest targeting | Custom, lookalike, retargeting strategy |
| Tracking | Often incomplete or absent | Pixel + CAPI from day one |
| Creative | Limited testing | Ongoing A/B tests and optimization |
| Results | Variable, hard to scale | Measurable, reportable ROI |
We manage Meta Ads for businesses across sectors in Dubai and the UAE.
Appointment-focused. Awareness for treatments. Retargeting for bookings.
Development launches, listings. Lead capture. Lookalike audiences.
Catalog ads, Advantage+ Shopping. Retargeting and dynamic creative.
B2B lead gen. LinkedIn-style audiences on Meta. Thought leadership content.
Salons, spas, fitness. Visual creative. Package and service promotions.
Registrations, ticket sales. Event-specific audiences. Countdown and urgency.
We build campaigns for the UAE market—language, location, and local norms.
Bilingual ad copy, audiences, and creative. Common for UAE and GCC.
Facebook and Instagram usage patterns in the region. Platform mix optimization.
UAE, specific emirates, KSA, or broader GCC. Geo-adjusted budgets.
Meta ad policies. Industry rules (healthcare, finance). Local regulations.
We report on what matters—conversions, cost, and ROI.
You may also explore:
Let's discuss how we can manage and optimize your Facebook and Instagram campaigns for measurable outcomes.
Let's discuss how we can help bring your vision to life.
Sharjah, United Arab Emirates
Dubai, United Arab Emirates