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Platform Engineering/API Integrations

API Integrations

Connect Your Systems—Payments, CRM, Marketing, Booking, and More

API integrations connect your platforms to external services and internal systems—unifying data, automating workflows, and reducing manual work. We integrate Google Ads, Meta Ads, CRM, payment gateways, WhatsApp, and booking systems into your applications. At BlendLab, we design and build API integrations for organizations in Dubai and across the UAE that need reliable, scalable connections between their tools.

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Overview

What Are API Integrations?

API integrations connect different systems so they can share data and trigger actions. Instead of manual copy-paste or disconnected tools, APIs automate the flow between your website, CRM, marketing platforms, payments, and internal systems.

Integrations may include
  • Google Ads & Meta Ads
  • CRM and lead management
  • Payment gateways
  • WhatsApp, SMS, email
  • Booking and scheduling
  • Internal and legacy systems
Benefits
  • Single source of truth
  • Automated data flow
  • Reduced manual entry
  • Real-time or scheduled sync

We design integrations that fit your workflows and scale with your business.

Context

Why Businesses Need API Integrations

Disconnected tools create friction—manual data entry, duplicate records, and delayed visibility. API integrations unify your stack and automate the flow.

Without integration

Manual data entryDuplicate recordsDelayed reportingMissed follow-upsSiloed dataHuman error

With API integrations, data flows automatically—leads go to CRM, bookings trigger notifications, and payments update your records in real time.

Technical

API Types & Protocols

We work with the protocols your systems use—REST, GraphQL, webhooks, and legacy SOAP.

REST APIs

Most common. Request-response over HTTP. JSON or XML.

GraphQL

Flexible queries. Fetch only the data you need.

Webhooks

Inbound & outbound. Real-time events when something happens.

SOAP

Legacy systems. XML-based, still used in enterprise.

Services

Popular Services We Integrate

We integrate with leading providers across categories.

Payments

StripePayPalTelrPayTabsNetwork International

Communication

TwilioWhatsApp Business APISendGridMailchimp

Marketing

Google AdsMeta AdsLinkedIn AdsGA4

CRM & Sales

SalesforceHubSpotZohoCustom CRM

Booking

CalendlyCal.comCustom booking systems

Storage & Files

S3Google DriveSharePoint
Patterns

Data Sync Patterns

We choose the right pattern based on latency, volume, and system capabilities.

Real-time

Webhooks and events. Data flows immediately when something changes. Ideal for lead capture, notifications, and live updates.

Batch

Scheduled sync—hourly, daily, or on-demand. Good for reporting, backups, and systems that don't support webhooks.

Event-driven

Trigger actions when events occur. Publish-subscribe or queue-based. Scalable for high-volume workflows.

On-demand

Fetch data when the user requests it. Good for lookups, validation, and low-frequency operations.

Regional

Regional & Local Services (UAE / GCC)

We integrate with regional payment gateways, SMS providers, and local platforms used in Dubai and the UAE.

Payments

Telr, PayTabs, Network International, and other regional gateways that support AED and local cards.

SMS & Communication

Local SMS providers and WhatsApp Business API approved for UAE/GCC regions.

We ensure compliance with local regulations and data residency requirements where applicable.

Comparison

No-Code Tools vs Custom API Integration

Understanding the difference helps you choose the right approach.

CriteriaZapier / Make / No-CodeCustom API Integration
Setup TimeFaster—pre-built connectorsLonger—custom development
FlexibilityLimited to templatesFull control—custom logic
Complex IntegrationsMay hit limitsDesigned for your workflow
ReliabilityCan break when APIs changeWe maintain and monitor
Cost at ScalePer-task pricing adds upOwn the integration—no per-task fees
Use Cases

Common Use Cases

API integrations power workflows across marketing, sales, and operations.

Lead-to-CRM Flow

Leads from forms, ads, and landing pages flow automatically into your CRM with proper mapping and assignment.

Payment Integration

Process payments, subscriptions, and invoices. Sync transaction data to your systems for reconciliation.

Booking Sync

Connect booking systems to your calendar, CRM, and internal tools. Real-time availability and notifications.

Marketing Attribution

Track conversions from ads to CRM. Attribute leads and deals to campaigns for ROI measurement.

Notification & Messaging

Trigger WhatsApp, SMS, or email from your app. Confirmations, reminders, and follow-up sequences.

Data Warehousing

Consolidate data from multiple sources for reporting and analytics. Scheduled sync to your data store.

Architecture

Integration Architecture Options

We choose the right architecture based on the number of systems, complexity, and scalability needs.

Point-to-Point

Direct connection between two systems. Simple, fast to build. Best for 1:1 integrations.

Hub / Middleware

Central layer that connects multiple systems. Single source of logic. Easier to add new integrations.

Event-Driven

Publish-subscribe or queue. Systems react to events. Scalable for complex, high-volume workflows.

Examples

Example Integration Flows

Common flows we implement—from lead capture to payment to notification.

1

Website form → CRM → Email

Lead submits form. Goes to CRM. Welcome email sent. Sales notified.

2

Ad click → Landing page → CRM → WhatsApp

User clicks ad, lands on page, submits. Lead in CRM. WhatsApp follow-up triggered.

3

Booking → Internal system → Invoice

Customer books. Booking syncs to ops. Invoice generated and sent.

4

Order → Payment → Inventory → Shipping

Order placed. Payment processed. Inventory updated. Shipping notification sent.

Capabilities

Key Capabilities

We implement integrations with the right security, reliability, and monitoring.

Authentication

API keys & OAuth

Secure credential management and token refresh.

Secrets management

Env vars, vaults. No keys in code.

Reliability

Retry & backoff

Handle transient failures. Exponential backoff.

Error handling

Graceful degradation. Alerts on failures.

Data

Mapping & transformation

Convert between different schemas and formats.

Idempotency

Avoid duplicate records on retries.

Monitoring

Logging & alerts

Track requests, errors, latency. Notify on issues.

Rate limiting

Respect provider limits. Avoid throttling.

Legacy

Legacy & No-API Systems

We integrate systems that don't expose modern APIs—using available interfaces and workarounds.

  • File exports—Scheduled CSV/Excel exports from legacy systems, ingested into your platform.
  • Database access—Read from legacy DBs (where permitted) to sync data.
  • Screen scraping / RPA—Last resort when no API exists. We assess feasibility per case.
  • Middleware—Build a bridge layer that speaks to both modern and legacy systems.
Challenges

Challenges & How We Solve Them

Integrations face common challenges. We design for them from the start.

API changes

Versioned clients. Monitor deprecation notices. Plan for updates.

Rate limits

Throttling, queuing, batching. Respect provider limits.

Data format mismatches

Mapping layer. Transform and validate before sync.

Availability

Retries, fallbacks, circuit breakers. Graceful degradation.

Custom

Custom API Development

We also build APIs for your platform—so others can integrate with you.

When partners, internal teams, or external systems need to connect to your platform, we design and develop REST or GraphQL APIs. We provide documentation, versioning, authentication (API keys, OAuth), and rate limiting. This is useful for B2B integrations, white-label products, and internal service-to-service communication.

    API documentationVersioningAuthenticationRate limitingWebhooks
Quality

Testing & Reliability

We test integrations thoroughly and monitor them in production.

Testing

  • Integration tests with real or mocked APIs
  • Sandbox and staging environments
  • Error scenario testing

Production

  • Logging and monitoring
  • Alerts on failures
  • Maintenance and support contracts
Industries

Industry Applications

API integrations across sectors:

Real Estate

Inquiries, contracts, CRM, listings.

Healthcare

Appointments, CRM, billing, patient records.

E-commerce

Payments, inventory, shipping, CRM.

Logistics

Tracking, carrier APIs, CRM, dispatch.

Professional Services

CRM, accounting, projects, billing.

Process

Development Approach

Our integration process typically includes:

1

Discovery & API Audit

We document your systems, APIs, and requirements. Identify endpoints, auth, and data models.

2

Architecture Design

We design the integration flow, choose sync pattern, and define data mapping.

3

Development & Testing

We build the integration, write tests, and validate with staging/sandbox.

4

Deployment & Monitoring

We deploy to production and set up logging, alerts, and monitoring.

5

Documentation & Support

We document the integration and offer maintenance contracts for updates and support.

Timeline varies—from 1–2 weeks for simple integrations to 4–8 weeks for complex multi-system flows.

Security

Security & Reliability

We implement integrations with security best practices.

Security

  • Secure credential management
  • OAuth and API key best practices
  • Encrypted data in transit
  • Audit logging without exposing secrets

Reliability

  • Retry with exponential backoff
  • Circuit breakers for failing services
  • Idempotency for safe retries
  • Monitoring and alerting
Engagement

Pricing & Engagement Model

We offer flexible engagement options.

Fixed-Project

Defined scope, fixed price, timeline. Ideal for well-specified integrations.

Time & Materials

Billed by hour or sprint. Suited for exploratory or evolving requirements.

Maintenance & Support

Ongoing support, monitoring, and updates when APIs change.

Explore

Related Platform Services

You may also explore:

Platform Engineering OverviewCustom Web ApplicationsCRM System DevelopmentInternal Business SystemsAI IntegrationsMobile App Development
FAQ

Frequently Asked Questions

Ready to Connect Your Systems?

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Our Offices

Sharjah Office

Sharjah, United Arab Emirates

Dubai Office

Dubai, United Arab Emirates